1. Diagonal Mar is transforming,
    you’re seeing it happen

    In 2001, Diagonal Mar opened its doors – a shopping centre in one of the most innovative areas in 21st century Barcelona. In 2017 it will be transformed to ensure a more sustainable and comfortable future for its visitors, shops and neighbours.

  2. Diagonal Mar today

    Diagonal Mar was built in the context of the development of the Sant Martí district, when a new neighbourhood was created along the final stretch of Avinguda Diagonal. Today, this area of the city is the location for more than 40 hotels, the 22@ business and innovation district and the Barcelona International Convention Centre, all adjacent to the Mediterranean Sea. The shopping centre includes more than 200 units, which span a broad offering of shopping, leisure and dining for the general public at large.

    A project for the future

    After more than 15 years of history, Diagonal Mar is transforming to adapt to the needs of its more than 17 million annual visitors. The project has a budget of over €30 million, dedicated to renovating the shopping centre to achieve peak performance while minimizing the impact on users, creating spaces for new retailers, and adapting the centre to the latest advances in technology, design and sustainability to create a more attractive and comfortable shopping experience.

    Images are for illustrative purposes and are not of a contractual nature.

    A dining area under the light of a wide skylight with new gastronomy proposals and spectacular screens to awaken all five senses.
    A dining area under the light of a wide skylight with new gastronomy proposals and spectacular screens to awaken all five senses.
    A complete refurbishment, where new stores will be the focus of attention and a benchmark space in terms of architecture and sustainability.
    A complete refurbishment, where new stores will be the focus of attention and a benchmark space in terms of architecture and sustainability.
    A new ​​'fashion shopping' area with spectacular façades and stores, plus many other surprises to discover.
    A new ​​'fashion shopping' area with spectacular façades and stores, plus many other surprises to discover.
    The Central Plaza, a space equipped with the latest technology in digital signage and digital communication to create experiences and emotions.
    The Central Plaza, a space equipped with the latest technology in digital signage and digital communication to create experiences and emotions.
    Bright spaces for enjoying a real shopping experience with new brands that will surprise customers.
    Bright spaces for enjoying a real shopping experience with new brands that will surprise customers.
    These are eight of the new enhancements intended to offer the best experience to our customers, establishments and neighbours in a sustainable and responsible environment.
    • A more efficient cinema

      A decrease in the number of theatres from 18 to 11 in keeping with new market trends.
    • Surprising retail spaces

      New retail spaces, mainly dedicated to fashion, with impressive double-height façades to improve lighting and commercial appeal.
    • A space for “foodies”

      Creation of a new dining gallery with new and remodelled restaurants, where visitors can enjoy a gastronomic experience in an incredibly inviting space.
    • Updated design

      Remodel of the retail gallery, entrances and services areas (bathrooms, lactation rooms and relaxation rooms, among others).
    • Increased comfort and simplicity

      Redesign of signage and wayfinding for a better visitor experience in the shopping centre.
    • A window onto the future

      Installation of state-of-the-art technology in digital signage and digital communication.
    • A new façade

      The exterior façade is updated to create a more attractive image for our neighbours.
    • A continuing commitment to the environment

      The project includes environmental criteria to create a more sustainable and environmentally responsible shopping centre.

    A sustainable space

    The centre will be outfitted with the latest energy-saving technologies, including adjustable LED lighting, low-flow faucets and free-cooling AC systems. Moreover, the materials used will be low-impact and eco-friendly, the acoustics will be improved for better listening comfort, and energy savings will be promoted through the construction of skylights and a controlled consumption of electricity.

    Timeline

    Beginning of Works
    July 2017
    45%
    Beginning of Works
    Diagonal Mar starts the refurbishment project with a general remodeling of indoor spaces.
    New opening: KFC!
    December 2017
    45%
    New opening: KFC!
    KFC opens in the new restaurants area in a unit of more than 350 sqm
    New opening: Abbasid Doner Kebab!
    December 2017
    45%
    New opening: Abbasid Doner Kebab!
    Enjoy the best Mediterranean kebab in Abbasid Doner Kebab located in the new restaurants area
    New opening: El Perro!
    December 2017
    45%
    New opening: El Perro!
    The best sports events combined with quality cuisine
    New opening: Vapiano!
    January 2018
    45%
    New opening: Vapiano!
    First Vapiano in Spain opens in Diagonal Mar, a space where you can enjoy the best Italian gastronomy in a relaxed and unique atmosphere
    New opening: Salad Box!
    January 2018
    45%
    New opening: Salad Box!
    Salad Box opens it first restaurant in Spain in Diagonal Mar
    45%
    45%
    45%
    45%
    Works completion
    September 2018
    45%
    Works completion
    Estimate date of new Diagonal Mar relaunch

    The Architects

    The design was developed by the architectural firm CBRE, a world leader in real estate services, and by the office of the prestigious interior and industrial designer Francesc Rifé, winner of design awards such as the Contract World Awards, Red Dot, the Emporia Awards for Ephemeral Architecture, the ICFF Editors Awards, the FAD Awards and the ASCER.

    “The project for the renovation of Diagonal Mar is one of the most important milestones in the shopping centre’s life cycle. At CBRE Arquitectura, we are proud to contribute to creating value for this commercial asset, which is a benchmark in Barcelona from the point of view of architecture and design.”

    Team of architects at CBRE

    "There is a sense of order in every design detail. The goal has always been to create a transition toward a much more rational space, free from distractions, ensuring the businesses are the only focus of attention.”

    Francesc Rifé, interior designer

    The design for Diagonal Mar combines natural light with artificial lighting from a sensory, functional, environmental and economic point of view, so that visitors perceive a heightened sense of comfort, and we ensure respect for the environment.

    Birgit Walter, Founder and Creative Director of BMLD

    “The project for the renovation of Diagonal Mar is one of the most important milestones in the shopping centre’s life cycle. At CBRE Arquitectura, we are proud to contribute to creating value for this commercial asset, which is a benchmark in Barcelona from the point of view of architecture and design.”

    Team of architects at CBRE

    "There is a sense of order in every design detail. The goal has always been to create a transition toward a much more rational space, free from distractions, ensuring the businesses are the only focus of attention.”

    Francesc Rifé, interior designer

    The design for Diagonal Mar combines natural light with artificial lighting from a sensory, functional, environmental and economic point of view, so that visitors perceive a heightened sense of comfort, and we ensure respect for the environment.

    Birgit Walter, Founder and Creative Director of BMLD

  3. Adidas opens at Diagonal Mar

    Adidas opens at Diagonal Mar

    26/03/2018

    Diagonal Mar continues expanding its retail mix. The German giant of fashion and sports footwear, has opened a new store in Diagonal Mar in a space of 500 square meters that integrates the design ‘Stadium’, an innovative concept that the company is implementing in its latest openings and that mimics the own structure of the stadiums. Adidas implemented its ‘Stadium’ concept for the first time in early 2017, at its ‘flagship store’ on the Fifth Avenue in New York.

    Diagonal Mar welcomes the arrival of new restaurants and creates a new food area

    Diagonal Mar welcomes the arrival of new restaurants and creates a new food area

    10/01/2018

    Diagonal Mar adds KFC and two new differential concepts: Abbasid and El Perro to its retail mix. The openings will generate 62 new jobs in the shopping centre. The refurbishment project in which the shopping center is involved allowed many other of the current retailers in the shopping center to update and improve their units. Recently, Burger King, Pollo Campero, Starbucks, Lizarran, Más Que Menos and Mandoni reopened in this new food area with larger and more modern spaces.

    Vapiano opens in Diagonal Mar

    Vapiano opens in Diagonal Mar

    07/01/2018

    First Vapiano restaurant in Spain opens in Diagonal Mar shopping center.

    With 1,100 sqm Vapiano is located at the main entrance of Diagonal Mar shopping center, an iconic location within the mall’s refurbishment project.

    Vapiano, whose philosophy is ” Chi va piano va sano e va lontano” (who lives relaxed, lives healthier and longer), devised in 2002 the Fresh Casual Dining, an innovative concept that combines a cuisine based on freshness, personalization and autonomy in a relaxed and cosmopolitan atmosphere.

    Diagonal Mar will begin work on its refurbishment during the third quarter of 2017

    Diagonal Mar will begin work on its refurbishment during the third quarter of 2017

    21/09/2017

    Diagonal Mar will begin the first phase of the project for its reform in the third quarter of 2017, 15 years after it first opened. The construction work will take place outside of opening hours in order to minimize the inconvenience to shoppers and retail operators. Customers will be able to continue  visiting the shopping centre during the usual opening hours published on the website:
    www.diagonalmarcentre.es/horarios

  4. General information

    Diagonal Mar Shopping Centre

    Av. Diagonal Mar, 3
    08019 Barcelona
    Telephone +34 93 567 76 37
    E-mail info@diagonalmarcentre.es

    Properties

    Marc Albanell Carbonell
    Consultant Shopping Centres

    Specialty leasing

    Sonia Contreras Gallego
    Specialty Leasing Manager